The
Electric Wallpaper Company is a memeber of
The
County Collective.
We're a group of
video production professionals working in the
Quinte region of Ontario. Our goal is to provide
content-producers access to reliable, skilled
talent for their productions between those cities.
Whether you
need a camera operator to acquire B-roll for your
show, a short interview to be recorded, or an
entire crew, we can connect you with the personnel
and resources you need. We can help you reduce your
production expenses, time spent on the road, and
producer fatigue. When it comes to gear, we have
access to a variety of equipment to suit any
budget.
The members on
the list represent some of the most versatile and
experienced professionals in the region. Feel free
to contact any of them for your next out-of-town
production.
August
5, 2010
Here's
a video we created for the launch of
Mèreadesso, a boutique cosmetics
business based in Toronto, started by
Linda Stephenson. Linda has created
scrubs, toners and moisturizers using
natural ingredients from around the world.
Our job? To bring together visuals that
showcase the variety of ingredients and
the places that they're sourced from. All
this had to tie in with the branding image
of the product, and the design of the
website. No small feat, when the design
elements are black and white, with tiny,
thin fonts!
The video was
also crafted so that it could be used as a backdrop
for a live performance, with an on-stage presenter
speaking over the music. Although we would have
loved to travel the globe to gather the images, all
the video was sourced from our library of stock
footage.
The
Electric Wallpaper Company has added a bunch of new
high-definition video gear to the list of
equipment.
First
up, the Panasonic HPX300.
This
versatile camera records in a variety of
video formats, both standard-definition
and high-definition. All the footage is
stored on P2 media cards - no more
videotape. The footage is downloaded
directly from the camera to the disc
drives of my editing system for instant
access. My
video production clients who regularily
use Sony's popular EX cameras will find
similar quality in this camera, but with a
greater variety of features. Anywhere you
can use an EX1 or EX3, this Panasonic can
do the job... only better.
Also
new is the Avid Media Composer
high-definition video editing system. The
arrival of this system means I can retire
my old standard-def Avid, which has served
reliably and valiantly for nine years. The
new system features the latest version of
Avid Media Composer software, just
released a few days ago. Projects can mix
and match material from a variety of video
sources, so no matter what format you're
shooting on, this system can handle
it.
And
coming soon...
What
good is a camera without a jib?
The
E-Z Jib is a boom system designed to
create smooth camera "crane" movements.
The camera can be moved in any direction,
left or right, up or down, up to ten feet
in the air. This is a tool that adds a
professional look to any production - even
ones with small budgets. And it can be set
up in about five minutes.
What does all
this new gear mean for Electric Wallpaper clients?
More versatility. More options. Better video
quality. And faster turn-around on
projects.
May
4, 2010
I'm
proud to announce that Electric Wallpaper will be
the official supplier of video production services
for countylive.ca.
Countylive
is a community news and information site devoted to
keeping Prince Edward County residents and friends
up to date on what's happening in the area. Whether
it's hard news, what's on this weekend, or who's
having an anniversary bash, you'll be kept in the
loop. The Electric Wallpaper Company will be
producing stories on local events and creating
advertiser content for the site.
CountylIve
will be online in a couple of weeks. In the
meantime, you can visit their Facebook
page.
Here's a bit of what they're all about:
April
10, 2010
The
Electric Wallpaper team have created a new online
promo for NightingalesTherapeutic
Spa in
Bloomfield, Ontario. This "webmercial" highlights
just a few of the healing services offered by the
spa. So far, reaction has been great. It's hard to
watch without feeling like you need to book a
session there as soon as possible.
KUDOS
"Working with
Electric Wallpaper has given me the confidence to
take on more and more projects, because I have yet
to go over budget on anything I've edited there.
What is quoted is what it takes."
Tracey
Anderson,
Indepedent Producer
"Just
wanted to pass along my thanks for the great job
you did on the B&D video. It was extremely well
received by all at the sales meeting! In fact, our
General Manager commented to me that "it was the
best video he had seen in his 20+ years at Black
& Decker."
Brett
Maves,
Black & Decker
"It's good to have
an editor who cares about my project as much as I
do. I never get the feeling that I'm just working
with a button pusher."